Google Adsense Calculator

See how to use Google Adsense Calculator

Our AdSense Calculator helps Google AdSense users understand what affects their potential earnings allowing users to experiment with values. Those who are considering implementing AdSense on their site(s) can also use this tool to estimate what results they are likely to see.

Daily Page Impressions

Use your average, anticipated, or current daily page impressions, which indicates how many times ads are shown per page.

Click Through Rate (CTR)

The CTR represents how many visitors click advertisements. You can access this information easily on your Google AdSense stats page labeled "CTR." The average rate is estimated to be about 1.5%.

Cost Per Click (CPC)

Your CPC is the average amount paid when someone clicks one of your advertisements. To find your average CPC, take the amount of money earned from AdSense (daily, monthly, or all time) and divide it by your total clicks (daily, monthly, or all time).